hendron’sdigest

Last week, I linked to some old Apple ads and brochures online. In particular, I was struck by the “What’s On Your Powerbook?” campaign.

So, what if we asked teachers, parents, and students what was on their computers? I think this might make for an interesting research angle. I’m thinking files and type of information, not necessarily applications.

It might tell us “what’s important” to us, it might tell us how we each use digital technology. Specifically, with teachers, I think it would make for an interesting discussion. Perhaps I’ll use it myself in our district Ning network we started this year, in the fall.

I think the ads were successful (in terms of being memorable), especially those (like above) that used famous personalities. It was almost a preview of Apple’s later Switch ads in our first decade of 2000, using folks like Will Farrel or Yo Yo Ma.

• Audio Recorder
• Aperture
• BBEdit
• Bryce
• Chicken of the VNC
• Final Cut Studio
• DeskLickr
• DockLibrary
• Enkoder
• Flip4Mac
• FotoMagico
• HyperDither
• InterMapper
• iShowU
• Logorrhea
• Macromedia Flash MX (does this still work?)
• MarsEdit
• OmniOutliner, Omni Graffle
• Pianoteq
• Punakea
• Quinn
• ScanSnap
• Scrivener
• Squeak
• SuperDuper!
• Transmit
• Twitterific
• Yep

This entry was posted on Sunday, May 25th, 2008 at 11:23 am and is filed under Reflection. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.